Edmonton · software · business · AI
I make complex things useful.
I’m Ben Zittlau—a technologist and founder exploring what AI changes about how ambitious teams build.
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~/about
From electrons to useful systems.
I trained as an electrical engineer, moved into software, built companies, and kept following the problems where technology and organizations collide.
The through-line is translation: turning ambiguity into systems people can understand, use, and improve.
Home baseEdmonton, Alberta
Current lensAI-native product development
BiasBuild to understand
OriginElectrical engineering
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Current threads
WorkBuilding with AI at Jobber in a hands-on technical role.01
StudyHow AI-native teams change judgment, leverage, and product development.02
PracticeSmall, ambitious experiments that make an idea tangible.03
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Selected builds
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Notes from the work.
What changes when software can participate?→
Why agency gross income measures real income↗Notes on systems, startups, and useful software…
open ./contact
Interesting conversation?
The best messages bring a difficult problem, an unfinished idea, or a thoughtful disagreement.
PROJECT 001 / ARCHIVE
Alertzy
What if civic information arrived when it was useful, instead of when you remembered to look?
A lightweight Edmonton project for turning public schedules and reminders into timely alerts.
PROJECT 002 / ACQUIRED
Mover
Cloud storage was fragmented. Mover made the boundaries permeable.
A platform for moving files between cloud providers, built in Edmonton and later acquired by Microsoft.
PROJECT 003 / COMPANY
Parakeeto
Make the economics of an agency understandable enough to act on.
Tools and frameworks that help digital agencies understand delivery performance, profitability, and capacity.